Peer-to-Peer Fundraising Pages

The ‘Peer-to-Peer Fundraising Pages’ (P2P-FPs) feature in the Finance Management module of Retention CRM empowers your Association, Chamber of Commerce or Nonprofit’s supporters to become a part of your fundraising campaigns and become fundraising champions. It allows them to set up personalized fundraising pages and solicit donations on behalf of the organization.

General Functionality of the ‘Personal Campaign Pages’ Feature

Here’s a breakdown of the options and fields within “Peer-to-Peer Fundraising Pages”.

• Find Campaign Pages: This search bar allows you to filter P2P-FPs by keywords or specific criteria.
• Status: This indicates the current state of the P2P-FP – Draft (not yet active), Approved (active for fundraising), or Disabled (no longer accepting donations).
• Source Type: This identifies how the P2P-FP was created (e.g., manually by an admin, through an online registration form).
• Contribution Page / Event Page: This links the P2P-FP to a specific contribution page or event page within Retention CRM, defining the cause or activity the donations support.
• Page Title: This is the custom title displayed on the supporter’s fundraising page (e.g., “Help Nurses Provide Essential Care”).
• Supporter: This shows the name of the individual who created the Peer-to-Peer Fundraising Pages to raise funds.
• Starts / Ends: These define the date range during which the P2P-FP is active for receiving donations.
• Status: This displays the current status of the P2P-FP (Draft, Approved, or Disabled).

Using the ‘Personal Campaign Pages’ Feature in Association Management

Let’s see how your nursing association can utilize Peer-to-Peer Fundraising Pages in action:

• Campaign Goal: Raise funds to purchase new monitoring equipment for the association’s free health clinic.
• Strategy: Encourage nurses and healthcare professionals to create P2P-FPs.

Here’s how you can leverage P2P-FPs options/fields:

1. Create a Contribution Page: Set up a dedicated contribution page in Retention CRM outlining the need for new monitoring equipment and its impact on patient care.
2. Enable P2P-FPs on the Contribution Page: Navigate to the contribution page settings and activate the “Personal Campaign Pages” option.
3. Promote P2P-FP Creation: Encourage nurses and supporters to create P2P-FPs by:
   • Sharing a campaign announcement with a link to a P2P-FP signup form.
   • Highlighting the ease of creating a P2P-FP and personalizing it with their message of support.
   • Offering incentives for reaching fundraising milestones on their P2P-FPs.
4. P2P-FP Management: Utilize the “Personal Campaign Pages” screen to:
   • Review P2P-FPs: Ensure all pages are complete and have clear goals.
   • Approve P2P-FPs: Activate fundraising capabilities for approved pages.
   • Monitor Progress: Track the total amount raised through all P2P-FPs and individual contributions.
   • Filter P2P-FPs: Use the “Find Campaign Pages” bar to identify top performers or those requiring support.

More Use Cases for Associations

1. Membership Drive with Peer-to-peer Recruitment

Scenario: Increase membership by leveraging member networks.

Strategy: Encourage existing members to create Peer-to-Peer Fundraising Pages to recruit new members.

• Implementation:
  • Create a “Membership Drive” contribution page highlighting member benefits.
  • Enable P2P-FPs and offer incentives for recruiting new members (discounts, bonus entries in raffles).
  • Members can personalize their P2P-FPs with their referral link and message to their network.
  • The association can track recruitment success through Peer-to-Peer Fundraising Pages and reward top referrers.

2. Scholarship Fundraising through Alumni Network

Scenario: Raise funds for student scholarships through alumni donations.

Strategy: Encourage alumni to create P2P-FPs to support scholarships.

• Implementation:
  • Create a “Scholarship Fund” contribution page showcasing scholarship recipients’ stories.
  • Enable P2P-FPs and allow alumni to personalize their pages with their graduation year or a message for future students.
  • Promote P2P-FP creation through alumni newsletters and social media.
  • Track scholarship donations raised through individual P2P-FPs and recognize top contributors.

3. Event Sponsorship with Supporter Promotion

Scenario: Secure event sponsorships while offering promotional opportunities.

Strategy: Allow sponsors to create P2P-FPs to promote their brand at the event.

• Implementation:
  • Create a dedicated event page in Retention CRM with sponsorship tiers.
  • Offer a sponsorship package that includes a P2P-FP for brand promotion.
  • Sponsors can design their P2P-FPs with logos and messages reaching event registrants.
  • The association can manage sponsor P2P-FPs and ensure brand alignment with the event.

By leveraging Peer-to-Peer Fundraising Pages, Associations, Chambers of Commerce and Nonprofit organizations can empower their supporters to become fundraising advocates, potentially raising significant funds and amplifying the impact of their mission.